High quality product delivering on time with strategies that are robust, adaptive, and done right the first time.

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design process 

  • Design Concept

    Ideation, product requirements and determining what problem to solve.

  • Risk Management

    Assessing where product failures can happen, working closely with stakeholders to manage risk at all levels.

  • Product Alignment, Testing

    Testing product with users, adapting as needed to ensure product meets stakeholder expectations.

  • Product Launch

    Production signoff and final testing to ensure no errors prior to delivery.

Almost all quality improvement comes via simplification of design, manufacturing, layout, processes and procedures.
— Tom Peters

my work philosophy

  • Keeping an eye on the end goal: delivering great product. My goal is to drive efficiency in process — how can we do this better, faster, and cost-effectively. Keeping a reflective lens to assess what works well and where are there areas of improvement to avoid unnecessary or repetitive work streams.

  • I am all for dreaming big and aiming high to meet goals but it comes with some constraints. Deadlines, budget, capabilities, the things that keep teams in check to get across the finish line. There is a kindness is being honest, and my goal is to ensure scalability of a project is met with realistic approach.

  • Understanding how customers intend to use a product, both functionally and by personal preferences, is key.

  • Production signoff and development completion. Quality assurance and final testing to ensure no errors with product prior to delivering goods.

Here to help design and develop great product and deliver stellar results for your brand.

let's collaborate.