Karlie Kloss’s initial capsule with Express centered on creating everyday staples that fit and flatter women of all body types.

One hero piece—a dress inspired by a vintage Dior gown from Kloss’s personal archive—came with a challenge: we couldn’t send the original sample to the factory. Instead, we visually deconstructed the garment, translated its construction into factory-ready instructions, and engineered it to meet the design intent. With a highly dedicated team behind it, the dress became the signature look of the campaign and a must-have piece across fashion blogs.